Friday, May 7, 2010


My colleague Joshua Liles and I closed on an apartment on Monday in the South Slope. I sold it to the owners as new construction and they had enjoyed living there. It was a beautiful two bedroom, two bath apartment, with very high ceilings and lots of nice touches-recessed lighting, handsome molding, a well-designed kitchen and I could go on. As their son was getting older, it was time for more space, nearer to parental child care.

I put in on the market in 2008 when I first joined Elliman. I had two offers which disappeared somewhat quickly and then had problems selling it. The sellers took it off the market and gave it to another broker. He could not sell it either.

Luckily the sellers came back to me when they wanted to sell. Josh and I worked on this together, priced the apartment competitively, and found excellent buyers through a co-broke situation and closed at a price which worked well for the buyers and the sellers.

There is a buyer for every property. Proper marketing and pricing does the trick. As the Brooklyn and New York market recovers, more deals are being made every day. Work with a seasoned and reliable broker with a REBNY (Real Estate Board of New York) firm who co-brokes with other brokers. Have a great weekend!